Freedom (of the Road) is Not Free

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By Scott O'Sullivan, Founder of Rider Justice

Bikers are a patriotic group of people who love their country, their military, their veterans, their bikes and their entire extended biker family! Frequently, I get into fantastic conversations with bikers about how much they love their independence, whether it’s the freedoms gained through our country’s historical battles for independence, or the freedom of the open road!

Independence rules when you ride a motorcycle!

Therefore, I want to share one thing that many motorcyclists overlook when they are counting on their ability to get out and ride: Their insurance.

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Please don’t stop reading! Seriously, this short article could make the difference between you being able to enjoy the open road after an accident or not!

It’s this simple: If you have the right insurance, you should be able to pay for your medical bills and a new bike after an accident. You cannot depend on the “other driver” to cover your bills. Nine times out of 10, the other driver does not have enough insurance to cover a motorcyclist’s injuries. The right insurance can allow you to carry on with your life as you know it today which becomes even more crucial if you have family who depend on you.

That is why I say, “Freedom of the Open Road is Not Free.” Just like our American independence did not come free, your ability to ride is not free. You need to pay for the right insurance to secure your freedom to ride and your future!

You know someone who…

If you’ve been riding for long, you know someone who has gone down. Sadly, I have met many riders who were hit by car drivers who did not have much insurance at all. The bikers are confused: why should they be stuck with all the medical bills after an accident even though they did absolutely nothing wrong? I have to deliver the awful news that the person who hit them was only carrying the minimum insurance required in Colorado, which is $25,000. In some cases, that doesn’t cover the first day of hospital bills after a motorcycle accident.

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If you want to ride again after a motorcycle accident and continue to live the lifestyle you have now, you need to get enough insurance to cover your own hospital bills, and to buy another bike. There’s just no other way those bills will get covered.

I would be honored to review your current insurance and let you know if you’re covered properly. I can even give you tips for talking with your insurance carrier so that you know you’re getting exactly what you need.

Check out this page to learn which insurance you need, and please call or text me at 303-388-5304 to discuss your insurance.

All it takes is a few minutes and a slightly higher investment in your insurance to secure your freedom to ride!





Chere Martin